Privacy Policy
Last updated: March 2026
1. Who we are
PitchKit is operated by Dendro Logic Ltd, a company registered in the United Kingdom (Company Number 16982433).
- Website: pitchkit.co.uk
- Email: hello@pitchkit.co.uk
When we say "we", "us", or "our" in this policy, we mean Dendro Logic Ltd. When we say "you" or "your", we mean you as a user of our website or plugin.
2. What data we collect (and why)
Account and purchase information
When you purchase a licence or create an account, we collect your name, email address, and payment details. We need this to process your order, deliver the plugin, and provide support.
Usage data
We collect information about how you use our website, such as pages visited, time spent, and referring URLs. This helps us understand what is working and what needs improvement.
Plugin analytics
The PitchKit plugin collects listener engagement data (play counts, listen duration, waveform interactions) on your behalf. This data is stored on your own WordPress site and is not sent to us. You are the data controller for any personal data collected through the plugin on your site.
Contact form and support requests
If you contact us, we keep your name, email address, and the content of your message so we can respond and follow up if needed.
3. How we use your data
We use the data we collect to:
- Process purchases and deliver licence keys
- Provide customer support
- Send important updates about your licence or the plugin (such as security patches)
- Improve our website and product
- Comply with legal obligations
We will never sell your personal data to third parties. We do not send marketing emails unless you have opted in.
4. Legal basis for processing (GDPR)
Under UK GDPR, we process your data based on the following legal grounds:
- Contract Processing is necessary to fulfil our contract with you (for example, delivering a licence after purchase).
- Legitimate interest We have a legitimate interest in improving our product and understanding how our website is used, provided this does not override your rights.
- Consent Where you have given clear consent for us to process your data for a specific purpose, such as subscribing to a newsletter.
- Legal obligation Where we need to process your data to comply with the law (for example, tax records).
5. Data retention
We keep your data only as long as we need it. Here is a rough guide:
- Account and purchase data: kept for the duration of your licence, plus 6 years for tax and legal records.
- Support conversations: kept for up to 2 years after the last interaction.
- Website analytics: aggregated and anonymised, kept indefinitely.
If you ask us to delete your data, we will do so unless we are legally required to keep it.
6. Your rights under GDPR
You have the following rights over your personal data:
- Access You can ask for a copy of the personal data we hold about you.
- Rectification You can ask us to correct any data that is inaccurate or incomplete.
- Erasure You can ask us to delete your personal data. We will do so unless we have a legal reason to keep it.
- Portability You can ask for your data in a structured, commonly used format so you can move it to another service.
- Objection You can object to processing based on legitimate interest. We will stop unless we have a compelling reason to continue.
- Withdraw consent Where processing is based on consent, you can withdraw that consent at any time.
To exercise any of these rights, email us at hello@pitchkit.co.uk. We will respond within 30 days.
8. Third parties
We share data with a small number of trusted third parties to run our business:
- Payment processor To process payments securely. We do not store your full card details.
- Email service To send transactional emails like purchase receipts and licence keys.
- Hosting provider To host our website and store data securely.
All third parties are required to handle your data in line with UK GDPR. We do not share data with third parties for their own marketing purposes.
9. Data security
We take reasonable steps to protect your personal data, including:
- HTTPS encryption across the entire site
- Secure password hashing
- Regular software updates and security patches
- Access controls to limit who can see your data internally
No system is completely secure, but we do our best to keep your information safe.
10. Children's privacy
PitchKit is not aimed at children under 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.
11. Changes to this policy
We may update this policy from time to time. If we make significant changes, we will let you know by email or by posting a notice on our website. The "last updated" date at the top of this page will always show when the policy was last changed.
12. How to contact us
If you have any questions about this privacy policy or how we handle your data, you can reach us at:
- Email: hello@pitchkit.co.uk
- Company: Dendro Logic Ltd
- UK Company Number: 16982433
Making a complaint
If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection authority.
- Website: ico.org.uk
- Phone: 0303 123 1113
We would appreciate the chance to address your concerns before you contact the ICO, so please reach out to us first.